Raise Your Glass, because we have some Exciting News to Share!

The Frequent Pour Team is all about celebrating great wines, beers, and spirits—and now, we’re taking that passion to the next level by pouring our hearts into something just as important: education!

That’s right, we’re supercharging our commitment to learning, knowledge, and expertise across every part of our team. From our friendly clerks in retail to our savvy restaurant staff, we’re on a mission to ensure that every visit with us is not just an experience but a journey through the wonderful world of beverages!

Why Are We Focusing on Education?

Because we believe that the more you know, the better you sip! The beverage world is full of fascinating stories, unique processes, and intricate flavors that deserve to be celebrated and shared. Whether you’re a seasoned wine lover, a craft beer enthusiast, or someone just beginning to explore the nuances of spirits, our goal is to ensure that every member of our team is a wellspring of knowledge, ready to guide you on your adventure. We want our staff to be your trusted guides, helping you discover new favorites, understand the origins and stories behind each bottle, and feel confident in your choices.

What’s in Store for Our Team?

We’re rolling out a dynamic, engaging, and, yes, FUN educational program for all our staff. Think of it as “Frequent Pour University”—where learning about beverages is as exciting as tasting them!

• Interactive Workshops and Tasting Sessions: Forget boring lectures! Our training sessions are designed to be hands-on, interactive, and filled with tastings. Our team will swirl, sniff, and sip their way through our vast portfolio of wines, beers, and spirits, gaining firsthand experience and deepening their understanding of the products we proudly offer. They’ll learn to identify flavor profiles, understand the influence of terroir, and master the art of pairing beverages with food—all while having a great time doing it!
• Expert-Led Masterclasses: We’re bringing in the big guns! Renowned sommeliers, experienced brewers, and seasoned distillers will join us for exclusive masterclasses, sharing their secrets, tips, and personal stories. Our team will have the unique opportunity to learn directly from the best in the business, gaining insights that they can pass on to you. It’s like having a backstage pass to the beverage world!
• Certification Programs and Industry Events: For those who want to take their knowledge to the next level, we’re sponsoring certifications and encouraging participation in industry events. From sommelier certifications to beer cicerone programs, our staff will have access to top-tier educational opportunities, ensuring they remain at the forefront of industry trends and developments.
• On-the-Job Learning and Challenges: We’re turning every day into a learning opportunity! Through fun challenges and on-the-job learning, our team members will continuously sharpen their skills and deepen their knowledge. Imagine a friendly competition to see who can come up with the best wine pairing for a surprise dish or who can most accurately describe a mystery spirit. Learning has never been so engaging!
• What Does This Mean for You?

Get ready for an even more personalized, knowledgeable, and enjoyable experience at Frequent Pour! Our enhanced focus on education means that every interaction you have with our staff will be filled with passion, insight, and helpful advice tailored to your tastes and interests. Whether you’re looking for a perfect bottle for a special occasion, exploring new craft beers, or seeking the ideal wine pairing for your dinner, our well-trained team will be ready to provide you with all the guidance you need. And who knows? You might even learn something new along the way!

We’re excited to embark on this new educational journey and look forward to sharing the benefits with you. Our commitment to excellence in service, product knowledge, and customer satisfaction is stronger than ever. We invite you to join us on this adventure—after all, great beverages are best enjoyed together, and there’s always something new to discover!

Stay tuned for more updates, fun events, and maybe even some surprise tastings as we roll out our educational initiatives. Here’s to learning, growing, and, of course, toasting to new experiences!

Cheers to knowledge, discovery, and the joy of beverages!

Frequent Pour Team.